Unpacking IKEA :
Swedish design for the purchasing masses /
Pauline Garvey.
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| Summary: | This book represents the first anthropological ethnography of IKEA consumption and goes to the heart of understanding the unique and at times frantic popularity of this iconic transnational store. Based on a year of participant observation in Stockholm's Kungens Kurva store-the largest in the world-this book places the retailer squarely within the realm of the homebuilding efforts of individuals in Stockholm and to a lesser degree in Dublin. IKEA, the world's largest retailer, is the focus of intense popular fascination internationally, yet is rarely subject to in-depth anthropological inquiry. In Unpacking IKEA, Garvey explores why IKEA is never 'just a brand' for her respondents, and questions why it is described in terms of a cultural package, as everyday and classless. Using in-depth interviews with householders over several years, this ethnographic study follows the furniture from the IKEA store outwards to probe what people actually take home with them. Book jacket. |
| Format: | Book |
| Language: | English |
| Published / Created: |
Abingdon, Oxon ; New York, NY :
Routledge, an imprint of the Taylor & Francis Group,
2018.
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| Series: | Culture, economy and the social.
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| Notes: | Includes bibliographical references and index. Physical description: xii, 161 pages : illustrations ; 25 cm. more |
| ISBN: | 9781138793965 1138793965 9780815393955 0815393954 |
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Z2362 |
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